Often Partisan

EZE Group Named as BCFC Principal Partner

The name of EZE Group will return to Blues shirts for the upcoming season, with the club announcing last night at Hotel LaTour that an “agreement well into six figures” had been agreed with the leisure company. EZE Group last sponsored the Blues kit in the 2012-2013 season.

Although there had been rumours of new kit sponsors for some weeks I have to wonder what happened to Zapaygo, who signed a two year deal at the start of last season. With no social media presence since February (their Facebook hasn’t been updated since January) it’s possible that the midlands startup has faded into the background and has quietly pulled out of the second year of the deal.

On the plus side, it wouldn’t surprise me in the slightest if this new deal with EZE Group was significantly better commercially for Blues – both from a financial standpoint in the initial deal but also down the line with regards to commercial events that will be put on. One of the reasons Blues actually have more money at the moment is a significant upturn in the revenue generated from commercial sales – something I believe from conversations with others that may be connected to changes at the club at director level.

EZE Group have been involved with Blues as Diamond partners last year and have continued with their “EZE Wishes” initiative whereby they have given experiences and prizes that money cannot buy to especially deserving fans. They also handed over £15,583 to Colin and Becky Doyle from Liam’s Smiles charity raised from a corporate golf day in Tenerife as well as a raffle at the BCFC Player awards.


11 Responses to “EZE Group Named as BCFC Principal Partner”

  • Eddie says:

    what happened to the pretend cigarette company?

  • StaffsBlue says:

    It seems our sponsors last about as long as our directors. In out, in out, shake em all about, you do the hokey.. you get the picture. :)

  • Adam Edwards says:

    The change in director level has seen a massive upturn indeed :) let’s hope things get a lot better now someone who knows what they are doing is in charge KRO

  • Bluenosesol says:

    Six figures eh? Wont be catching Man U (£55m) any time soon? To be honest this is quite a positive deal as this is all about brand confidence and after years of decay and miscreant associations you would think that the BCFC brand would be sunk. Its great to see that those in the market place feel value in associating their brand with us. KRO!

  • BhamCityJulian says:

    If our principle!partner doesn’t even put in £1m we are indeed a tarnished brand

    • almajir says:

      1) It’s spelled “principal” – OED link for you – consider yourself out-pedanted.

      2) Clubs in the Championship don’t get multi-million deals, it’s a fact Julian. It’s nothing to do with the brand being tarnished, it’s to do with us being second tier. As an example, Wolves have agreed a deal with Silverbug in the last few weeks which is a “significant six figure deal” – citation here.

      • BhamCityJulian says:

        Thank you for correcting me on ‘principal’, but please note I said ‘£1m’ which when I last checked is not ‘multi-millions’. -:)

        • almajir says:

          Doesn’t matter, my point still stands Julian – second tier sponsorship income is markedly lower than Premier League, and as I cited with an example, we’re not doing badly.

          Now if you were to cite an example of a Championship team with a million plus sponsorship deal, I’d maybe agree with you…

  • rhees says:

    Well it didn’t sound a bad deal all in all

  • ChrisG says:

    I read about this yesterday & as well as the 6 figure deal they will also be arranging travel & hotels for the team & staff for away games which has to be worth a few bob in itself.

  • Tony says:

    There was nothing miscreant about the electric fag brand I would prefer that than Wonga who cause untold misery to thousands pf people.

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